ADV4323 RVE 1258

Overview

1. Develop a Complete Social Media Strategy:
   • Brand Definition: Summarize what you want people to think of when they hear your brand. For example, "Target is a reasonably priced outlet for cutting-edge design, fashion, and housewares."
   • Audience Persona: Create a detailed profile of your target audience. This should be specific and narrowly defined. For example, "JetBlue's buyer persona is a budget-conscious traveler seeking comfort and affordability, typically younger and engaged through social media."
   • Local Target Market: Expand on your audience persona using data from your target market assignment. Include any relevant data from SimplyAnalytics or ESRI. Explain if your target market aligns with your expectations.
   • Competitive Analysis: Summarize your findings from the competitive analysis. Use slides to present what you’ve learned about your competition and how it impacts your social media strategy.
   • Opportunities and Threats: Identify the opportunities and threats that social media presents for your brand (part of a SWOT analysis).
2. SMART Social Media Objectives:
   • Set at least two SMART objectives: One communication objective and one business objective. Use the objectives from the SMART Objective assignment. Provide only the objectives in your write-up. Attach the template if you used one, but the template itself is not the objective.
   • KPIs: Include Key Performance Indicators for your objectives. Your communication objective and KPI should focus on social media. For example, "Increase use of coupons from Instagram by 50% by the end of the year."
3. Choose a Social Channel:
   • Identify a social media channel that will help you achieve your SMART goals. Explain why this channel is effective for your brand, considering your audience persona. (Reference links are available in the module.)
4. Answer Two Key Questions:
   • Is my audience on this platform? If not, will they be after my strategy is implemented?
   • How is my audience using this platform?
5. Define Effective Tactics:
   • Based on the information above, outline the tactics that will help you achieve your social media goals. For example, "Partner with youth influencers to boost engagement on TikTok by 15% by the end of Q4."
6. Create an Editorial or Content Marketing Plan:
   • Develop a plan for one business quarter, detailing the theme, campaign, or central idea behind your social media strategy. Address the following:
     • What types of content will you post and promote?
     • How often will you post content?
     • How will you promote your content?
7. Create a Social Media Calendar:
   • Develop a calendar for one week of the quarter. Include the channel, content, day, time, goal, and how success will be measured. Use the provided template for guidance. Definitions for the calendar include:
     • Time: The time of day you plan to post.
     • Content Type: The format of the content (e.g., ad, photo, text).
     • Topic: How this content relates to your content marketing plan.
     • Goal: Which objective this content supports.
     • Content/Copy: A summary of the content.
     • Notes: Any additional information or instructions.
8. Presentation:
   • Create a presentation (PowerPoint, Zoom, or Canva preferred) to explain your strategy. Use as many slides as needed. The presentation must be voiced and should look professional. The social media calendar can be attached separately but must be included.
   • Presentations must be 5-10 minutes.

Note: There is a sample presentation in the module for reference. Use it as inspiration, but do not copy or use it as a template. The sample is not perfect and does not include all the elements required for your assignment.

The BRAND im using is called SKIN004 Centella. A korean skin care brand! Power Point is okay to use!