Overview
Discussion 1: What is the value of content marketing? How does content marketing fit into an overall marketing strategy? How do you see “purpose-driven” or “activist marketing” fitting into a content strategy for an organization? Be sure to utilize what you are learning in your HubSpot lessons as well as sources from our readings and lessons in your response.
Discussion 2: You've read about purpose-driven or values-based marketing and learned from our Marketing 5.0Links to an external site. reading that the generation gap (which we covered last week), prosperity polarization, and the digital divide, are prominent challenges that marketers face in today's digital landscape. Based on this reading, our lessons and additional readings and video from this week, reflect on the following statement from our text:
“To deliver superior customer experience, the integration of high-tech and high-touch interactions is imperative.”
Be sure to address all three challenge areas from our text in your response and include source citation.
Assignment: To get credit for completion of your chosen HubSpot Certification you need to submit screenshots of your completed lessons. If there is a "quiz" at the end of the lesson, take a screenshot of the completed quiz. If there is not a quiz, take a screenshot of your progress bar showing that you have completed the required lessons for the week. You do not need to participate in the HubSpot Community prompts unless you want to.