Overview
Discussion 1: Using your project business, create a brief conversion optimization strategy.
Discussion 2: This week you read about both Data-Driven and Predictive Marketing. As you consider the opportunities presented by these approaches, reflect on the impact to our more traditional buyer persona approach. How does data and prediction change the way we do market segmentation? And what do you think are the privacy and bias implications? Be sure to reference our readings carefully throughout your response.
Assignment 1: To get credit for completion of your chosen HubSpot Certification you need to submit screenshots of your completed lessons. If there is a "quiz" at the end of the lesson, take a screenshot of the completed quiz. If there is not a quiz, take a screenshot of your progress bar showing that you have completed the required lessons for the week. You do not need to participate in the HubSpot Community prompts unless you want to.
Assignment 2: The purpose of this check in is for you to provide your instructor with information on how you are progressing with your project. Please answer the following prompts in the provided textbox:
- How many hours did you spend this week working on your project?
- Briefly describe what you accomplished this week?
- How are you feeling regarding your project and the progress you are making? (This is a great place to let the instructor know if you need help, are stuck on something, or have any additional questions or concerns about your project.)