Overview
Political Risk in International Marketing: Impact of Government Policy, Geopolitics, and Legal Systems on Organizations
Background Definition: Political risk describes a situation when there are sudden changes in the political environment with actual or potential short-term or long-term effects on an organization's operations and strategies (See your textbook, e. g. Chapter 6, and other sources for alternative ways to understand political risk)
Forum Discussion:
i) Identify one event or deliberate policy or action in the past few years (e. g. between 2022 and 2025) in any part of the world that has affected or continue to affect marketing operations or strategies in a specific industry or industries in general.
You may focus on an event, policy or action by governments or other actors external to the industry or industries. In your analysis, describe if the event, policy and actions by any external actor affect marketing operations within a country or beyond national markets.
ii) How can an organization prepare to respond to political risk in a particular industry? Use any company or organization as an example in responding to political risk.
at lease 600 words