Overview
Following your analysis of Term Paper I, conclude by merging your Term Paper I with Term Paper II as follows:
- Make a recommendation on what the company, White Appliances, should do, in terms of steps to take in entering the Indian microwave oven market, based on your prior analysis in Part I
- Specifically, what marketing strategies should the company develop and pursue?
- Present elements of the specific strategies, based on i) information in the case and ii) Current data and information on the Indian market--specific microwave market data will be ideal). See page limitations below, in terms of selecting relevant data or information.
Submission Requirements:
- Your written presentation style should reflect the areas of inquiry in the case, addressing e. g. problems and challenges, analysis of data, information and other factors to take into account in marketing the microwave ovens in India by the company of interest, White Appliances.
- The Final Term Paper should be written with the following features: Length: 6 to 8 pages maximum for the merged Part I and II (including any exhibits and references), Spacing: 1.5 line spacing; Font: 12 font letter size in both Word andPDF files