INSTRUCTIONS
A brand wants to stay ahead of social media trends, but platforms, formats, and consumer behavior are constantly changing. Think back to the brand on which you delivered the social media brand audit.
Your task:
- Identify one shift in consumer behavior, expectations, or platform dynamics that you think will impact social media storytelling.
- Recommend one specific way the brand can adapt its storytelling to stay relevant.
- Explain why this approach works in an evolving social landscape.
Focus on strategic thinking, not predicting the next viral platform.
Guidelines
- 200–300 words
- Write as if advising a brand manager on the next 6–12 months