Overview
1 - Noon, a homegrown e-commerce platform, competes directly with Amazon.sa in a rapidly growing digital marketplace. Critically assess how Noon uses differentiation strategies to compete with the global giant like Amazon. In your answer, evaluate Noon’s use of localized marketing, partnerships, logistics, and customer experience. Chapter-1.
2 - Most of the Saudi brands rely heavily on Snapchat and TikTok for marketing. Critically examine which of the 4Es (Excite, Educate, Experience, Engage) do these platforms support best, and why? Chapter-3.
3 - Today, marketers cannot ignore consumers’ concerns about the environmental impact of the firm’s activities. Critically examine how should a Saudi food delivery company like Jahez respond to the growing social trend of health and wellness? Chapter-5