I need a complete and high-quality academic assignment and presentation based on the attached guidelines for the module Principles of Marketing (MKTG1101).
The assignment topic is Consumer Buying Behavior, and it must strictly follow all the instructions and structure provided in the assignment brief .
🔹 Requirements:
- Full report (around 2500 words ±10%)
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Follow structure:
- Introduction
- Main Body (cover all tasks separately)
- Conclusion
- References (Harvard style)
- Choose a product category (NOT a specific brand)
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Answer all required tasks:
- Product category overview
- Social factors (family, reference groups, social media)
- Psychological factors (motivation, perception, learning, attitudes)
- Consumer decision-making process
- Macro-environment factors (economic/legal)
- Conclusion + recommendations
🔹 Academic Requirements:
- Use at least 10 academic references
- Include in-text citations (Harvard style)
- Use only secondary data
- Ensure Turnitin similarity less than 10% (very important)
- Clear, simple, humanized academic writing
🔹 Presentation (Very Important):
- Create a professional PowerPoint (15 min presentation)
- Modern and clean design (high-end style)
- Use attractive colors, icons, and visuals
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Clear structure:
- Title slide
- Content slides
- Key points summarized
- Conclusion
- Slides must be visually strong (not text-heavy)
🔹 Extra:
- Follow grading rubric (analysis, knowledge, structure, relevance)
- Make the work look natural and student-written (not AI obvious)
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Provide both:
- Word/PDF report
- PowerPoint file