There are four (4) key tools you will use to build your personal brand plan and you will be required to develop

Personal Brand Marketing Strategy & Elevator Pitch: Just as building a brand and marketing plan is important in business, it is equally important for your personal brand. There are four (4) key tools you will use to build your personal brand plan and you will be required to develop each of the following:

1. Discover your strengths by taking the free survey on Part 1: Take the FREE survey on viacharacter.org (link below) to determine your strengths. You'll want to incorporate your strengths into the second part of this assignment.

https://www.viacharacter.org/

2. Personal Brand Essence Statement (written assignment following template)

3. 7-Second Elevator Speech

4. Professional LinkedIn Profile, connections, and recommendations

Your submission should be a PowerPoint presentation which includes the following pages:

1) A page discussing your strengths determined by the viacharacter.org survey

2) Your personal brand essence statement following the template provided

3) Your personal brand elevator pitch following the template

4) A page with a screen shot of your LinkedIn profile with a link to your profile on LinkedIn.